100% Naturals
@JohnnyNoblebodyOils sourced from around the world, such as Turkish black seed oil and an organic olive oil grown, pressed and bottled in central California, plus a Fatworks collection of tallow, duck fat and ghee.
x-change: products from founders on X
169 brands from founders on X. Flip a card for the rundown, then buy from their own store.
Food & drink
51 cards
BOLD BAR
@eatboldbarFounder Sean Jagermann's bars have 20g of protein and either 100mg of caffeine or none, sweetened with honey, coconut nectar and date syrup, with no sugar alcohols, glycerin or seed oils.
From eatboldbar.com
Brami
@bramisnacksProtein pasta from Molise, Italy, using Italian durum wheat kneaded with mountain spring water. A 3.5 oz serving has 21g of protein and 9g of fiber.
From enjoybrami.com
ChunkyFit
@scottsimnzSoft-baked protein cookies made with coconut oil and collagen and sweetened with honey and erythritol. Each contains 16g of protein and no artificial flavors, dyes or preservatives.
From chunkyfitcookie.com
Cottage Pastures
Food & drink
Pasture-raised meat from a family farm in Vevay, Indiana, shipped frozen
@Mathew_Winters1founder
- Family-run
Cottage Pastures
@Mathew_Winters1Chickens on pasture and Berkshire pigs in the woods, both on soy- and corn-free feed, from a twenty-six-acre farm in Vevay, Indiana, run by Mathew and Carissa Winters.
From cottagepastures.com
ENAK Seasonings
Food & drink
Steak seasonings and spice blends with Alabama roots
@PhilipLee_ENAKfounder- @EnakFlavorsbrand
- Made in USA
ENAK Seasonings
@EnakFlavorsPhilip Lee brought eight years of memories from Asia home to a Tuscaloosa kitchen, where lamb skewers in Beijing, Korean BBQ in Busan and ginger coffee in Indonesia became seasoning blends.
From enakflavors.com
Era Foods
Food & drink
A whole-food shake made with A2 grass-fed dairy and real maple
@holisticdrefounder- @EraFoodsbrand
- Small batch
Era Foods
@EraFoodsThe whole label is New Zealand grass-fed whey, A2 milk from Alexandre Family Farms in Northern California, maple sugar and Sea of Cortez salt. One person, Andres, makes every batch.
From erafoods.co
Farmer Bill's Provisions
Food & drink
Farmer Bill's Provisions
@FarmerBillsBiltong and beef sticks made in small batches from grass-fed beef raised by Florida ranchers, where cows roam and forage on abundant acreage. Fort McCoy Ranch is named as a supplier.
Farmer's Honey
Food & drink
Farmer's Honey
@farmers_honeyHoney from a beekeeper's own land, with bees working clover, tulip poplar, blackberry and goldenrod. The honey is strained once, jarred by hand in small batches and bottled without heat.
From farmershoney.com
FKTea
Food & drink
FKTea
@DrinkFKTeaBrewed with Gyokuro from Kyoto and Tamaryokucha from Nagasaki, then sweetened with honey from Louisiana apiaries near Lafayette. The recipe came from co-founder Quest Meeks's kitchen experiments.
From drinkfktea.com
Fountain's Coffee
@hcfountainOrganic cold brew in disposable pitcher packs that steep overnight. Cloud is a single-origin Mexico coffee, and the packs are sonically sealed with no glue.
From fountainscoffee.com
Gheezer
@Gheezer_usPeanut butter made from organic defatted peanuts, with coconut MCT oil and ghee instead of seed oils. Each jar is handmade in small batches.
From gheezer.us
Great Ghee
Food & drink
Great Ghee
@GreatGheeCoGhee made from one ingredient, butter from grass-fed A2/A2 cows on regenerative family farms, clarified at low heat in small batches in Virginia. Third-party tested for 195 contaminants.
From greatghee.com
Hybrid Human
Food & drink
Hybrid Human
@HybridHumanCoCeremonial cacao and coffee from single-origin small farms using organic and regenerative practices, with every product tested by a third-party lab for mold, mycotoxins and heavy metals.
From hybridhuman.co
IntraChew
@intrachewGummy bears for mid-run fueling that replace gelatin with pectin and add sodium, magnesium, potassium and calcium. Founders Kyle and Alec, both lifelong runners, started it in 2025.
From intrachew.com
IQBAR
@eatiqbarProtein bars that founder Will Nitze prototyped in an apartment kitchen over a year, then launched on Kickstarter in late 2017. The IQMIX and IQJOE product lines were introduced later.
From eatiqbar.com
Kanpai Foods
@KanpaiFoodsFreeze-dried candy from two co-founders: Isaac, who has a culinary arts background, and Hank, who has a food science background. They developed the line in a kitchen turned lab.
From kanpaifoods.com
Koffee Kult
Food & drink
Koffee Kult
@KoffeeKultCoffee roasted to order since 2012 in Hollywood, Florida, with micro-lot beans sourced from farmers the roasters know, sold as blends, espresso and single origins.
From koffeekult.com
Kraut Krackers
Food & drink
Kraut Krackers
@krautkrackersRaw fermented sauerkraut crackers from Central Coast Live Foods, made with 4 whole-plant ingredients and free of grains, oils, sugar and preservatives.
Laurel's Coffee
Food & drink
Laurel's Coffee
@drinklaurelsCanned Classic, Dirty Chai and Matcha lattes made with A2 dairy, from cows that produce milk with only A2 beta-casein protein. No oils are added to get the creamy texture.
From drinklaurels.com
Lean Nutrition
Food & drink
Lean Nutrition
@bowtiedmeatheadBeef sticks from cattle that are grass-fed and grass-finished, smoked, with 8g of protein each and no antibiotics, hormones, artificial ingredients or added refined sugar.
From leannutritionco.com
Lionrush Coffee
@mrmagurnoCoffee roasted in small batches in Kendall, Miami, by Martin Magurno, a biochemist from Argentina with years working in human genomics research before founding the company in 2020.
From lionrushcoffee.com
Mangones
@eatmangonesOrganic mango from a small regenerative farm. It is dried when ripe and packed by hand, with no seed oils or added sugar.
From eatmangones.com
MASA Chips
Food & drink
Tortilla chips made with corn, beef tallow and salt, and no seed oils
@reallytanmanfounder- @Masa_Chipsbrand
- Made in USA
- Handmade
MASA Chips
@Masa_ChipsHandmade tortilla chips from organic corn grown by small regional farmers and nixtamalized with limestone minerals, plus sea salt and tallow from grass-fed cattle. Made fresh each day in small batches.
From masachips.com
Mateína
@yerbamateinaOrganic yerba mate from a farming family in Misiones, Argentina, now in its fourth generation. Nicolas and Elodie got to know it in Chile and Peru before supplying it from Canada.
From drinkmateina.com
Mavi Goods
@MavimaxxingOrganic coffee and cacao elixirs blended with grass-fed collagen, colostrum and lion's mane. Founder Jason Pabst is a personal chef for pro athletes.
From mavigoods.com
melt n' moo
@meltnmooCookies with protein from grass-fed beef isolate and pasture-raised eggs, not pea or soy, made with coconut and tapioca flours, ghee, raw honey and coconut sugar.
From meltnmoo.com
Natty Ice Cream
Food & drink
Natty Ice Cream
@EatNattyIce cream with no artificial sweeteners, allulose, erythritol or seed oils, and no gluten or nuts. The four flavors are Madagascar vanilla bean, Dutch chocolate, strawberry swirl and mint cookies and cream.
From nattyicecream.com
Nourish Food Club
Food & drink
Nourish Food Club
@farmer_ash_Started by sisters Ash and Sarah with 8 backyard chickens and a hand-mixed feed without corn or soy. It now sells meat, eggs, dairy and produce from a cooperative of small regenerative farms.
From nourishfoodclub.com
Oliva Dorado
Food & drink
Oliva Dorado
@Oliva_Dorado_Extra virgin olive oil from Arbequina olives grown, pressed and bottled in-house on a single organic estate in Zaragoza, Spain. Harvested early and cold-pressed right away, and never blended.
From olivadorado.com
Oshun
@JoeWelsteadAn unflavoured liquid electrolyte concentrate taken from Utah's Great Salt Lake by solar evaporation, plus added potassium and purified water. It comes in a refillable glass pump bottle.
From drinkoshun.co
PumpCorn
@PumpCornFitnessProtein popcorn from founder Michael Jaber, popped in avocado oil and free of gluten, with 65g of protein per bag from whey isolate.
From @PumpCornFitness's profile on X
Recess
@takearecessSparkling water with L-theanine, lemon balm and magnesium, zero-proof cocktails with L-theanine, lemon balm and guayusa, and a powder with magnesium, L-theanine and electrolytes.
From takearecess.com
Revivo
Food & drink
Revivo
@revivosuppsElectrolyte drink mix with taurine, myo-inositol, Colima sea salt and organic cane sugar, flavored with freeze-dried strawberry or mango. Every batch is lab tested for heavy metals and mold.
From revivosupps.com
RONE
@jack_rone3Supercharged Honey is unpasteurized raw US honey with Himalayan pink salt, L-theanine and green tea caffeine, four ingredients in all.
From ronenutrition.com
Rosie's Chips
Food & drink
Rosie's Chips
@rosieschipsChips cooked fresh each day in Los Angeles by a family from Central Pennsylvania, using only potatoes, sea salt and grass-fed beef tallow. The name comes from a family member, Rosa Adams.
From rosieschips.com
RYZE
@ryzesuperfoodsOrganic coffee blended with six mushrooms: king trumpet, cordyceps, reishi, lion's mane, shiitake and turkey tail. Matcha, chicory, cocoa and chai blends followed.
From ryzesuperfoods.com
Salinity
Food & drink
Salinity
@DrinkSalinityA zero-sugar, caffeine-free electrolyte powder made with pink Himalayan salt, potassium, magnesium, calcium, taurine, L-citrulline and 15 vitamins and minerals.
From drinksalinity.com
Seek
@SloopWillCertified organic coffee, espresso, iced coffee and iced espresso, lab tested and mold-free. Two brothers started the brand.
From seektolive.com
Sleepy Bay Salmon
Food & drink
Wild Alaskan salmon sold direct by the captain
@Captain_0f_Altsfounder- @sleepybaysalmonbrand
- Family-run
Sleepy Bay Salmon
@sleepybaysalmonSalmon fished in Prince William Sound and the Copper River by the Gall family under Captain TJ, using a 32-foot jet-powered boat that avoids churning up the shallow river delta.
From sleepybaysalmon.com
Sport Drink
Food & drink
Electrolyte drink powder made with real fruit and real sugar
@JoshLekachfounder- @sportdrinkbrand
- Made in USA
- Handmade
Sport Drink
@sportdrinkAn athletic electrolyte drink powder made by hand in the United States. Flavors include Cherry Maguire and Endless Grapefruit Summer, and one tablespoon mixes into 10 to 12 ounces of water.
From sport-drink.com
Stocking Mill Coffee
Food & drink
Stocking Mill Coffee
@smcroastersA coffee company named for the Stocking Mill, a Connecticut gunpowder factory that supplied the Continental Army and was rebuilt by Eunice Cobb Stocking after an explosion.
Sugarbush Creek Farm
Food & drink
Sugarbush Creek Farm
@SugarbushCreekMaple syrup from more than 2200 trees on 45 acres of woods in Huntsburg, Ohio, boiled in a wood-fired evaporator using wood harvested on the farm.
Sweet Doe Co
Food & drink
Small-batch cookies, including high-protein packs, shipped to your door
@BowTiedHomeBakefounder- @SweetDoeCobrand
- BowTied
- Small batch
Sweet Doe Co
@SweetDoeCoA cottage bakery that bakes cookies over the weekend and ships on Mondays, using real butter, vanilla bean paste and organic eggs, oats and unbleached flour. There are high-protein options too.
From sweetdoeco.com
Tall Texan Coffee
Food & drink
Tall Texan Coffee
@TallTexanCoffeeA Denton, Texas roaster where the house coffee beans age unroasted in whiskey barrels freshly emptied at a local distillery. Its other single-origin coffees are from around the world.
From talltexancoffee.com
Tranquilitas
Food & drinkA zero-added-sugar lemonade mix with magnesium and L-theanine for winding down
- @pushpullrunfounder
- @GetTranquilitasbrand
- Made in USA
Tranquilitas
@GetTranquilitasA lemonade-flavored drink mix. Each stick pack has 250 mg of magnesium as glycinate, 200 mg of L-theanine, 3 g of inositol, 2 g of taurine and saffron extract, with no added sugar.
Vera Salt
Food & drink
Vera Salt
@VeraSaltCoSalt harvested by hand in the Spanish foothills, from a brine spring fed by an underground aquifer more than 2000 feet up. Packaging is compostable or glass, with no single-use plastic.
From verasalt.co
Wise Ape
@WiseApeCoOrganic tea blends where each blend has its own nonprofit partner, and 10% of profits go to that partner.
From wiseapetea.com
Yough!
@eatyoughFrozen pizza on a dough of Greek yogurt and organic wheat flour, inspired by an online two-ingredient recipe, with no seed oils or preservatives.
From eatyough.com
YRBA
Food & drink
YRBA
@drinkYRBAYerba mate drink mix with 100 mg of caffeine in three fruit flavors, made without sugar, artificial sweeteners, dyes and preservatives. The company was founded in 2023.
From drinkyrba.com
Body care
18 cardsAncient Health & Healings
Body care
Ancient Health & Healings
@AncientHealingXSoap, whipped balm and deodorant made from grass-fed beef tallow, produced by hand in Pennsylvania and not dropshipped.
From ancienthealings.co
BALM BEACH
@balmbeachcoThe signature balm is grass-fed and finished beef tallow blended with raw honey, beeswax, organic olive oil, raw organic mango butter and arrowroot, with no preservatives or stabilizers.
From balmbeach.co
Bambu Earth
@bambuearthSkincare in glass bottles, with an ingredient glossary tracing each ingredient's origin country, starting material and extraction method. The lavender hydrosol is harvested in Washington.
From bambuearth.com
Bandholz
@bandholzWood-note fragrances from Eric Bandholz and the Beardbrand team, which has made fragrances since 2013. The name is a Germanic surname that translates to bind wood.
From bandholz.com
Black Wolf
@BlackWolfNationMen's skin care that pairs charcoal body and face washes with the Sonic Scrubber, a rechargeable, waterproof silicone brush on a telescopic detachable handle.
From blackwolfnation.com
ERDA Organic
Body care
ERDA Organic
@erdaorganicCalifornia-founded maker of body and home essentials. Its ingredient list includes grass-fed tallow, jojoba oil, squalane, beeswax and zinc oxide, with cacao powder to tint the sun balm.
From erda.co
Face Jolt
@Face_JoltA facial mist made with caffeine, peppermint, green tea and hyaluronic acid, in a 1oz aluminum bottle that fits a carry-on. It is vegan and made without silicones, sulfates, PEGs or mineral oils.
From facejolt.com
FountainHead
Body care
Shampoo and hair oils, bottled in glass and shipped by hand
@JessicaGeneticsfounder- @FountainHeadLTDbrand
- Made in USA
- Handmade
FountainHead
@FountainHeadLTDJessica and Jake run FountainHead from a warehouse in Saint George, Utah, with family helping fill, label and pack every bottle by hand. Jessica formulates and has a biology and chemistry degree.
From fountainheadhair.com
Health y Sol
Body care
Health y Sol
@HealthYSolSoapMatthew and Haley began making tallow soap in 2022 in a Los Angeles apartment, using one 12-quart stock pot. The soap is now made in house in Florida at over 150 lbs a day.
From healthysolsoap.com
Mirror Skin
@mirrorskincoSerums and creams that are doctor-formulated, using pharma-grade ingredients sourced from around the world and made in the United States.
From mymirrorskin.com
NOBS
Body careToothpaste tablets, floss and mouthwash without the questionable ingredients
- @CalvinandNOBSfounder
- @nobsroutinesbrand
- BowTied
NOBS
@nobsroutinesOral care built on a formula that Miami dentist Dr. Choai began mixing in a kitchen in 2015. The toothpaste became tablets to eliminate some ingredients and preservatives.
From nobsroutines.com
SEVO
@sevo_skincareThree serums formulated to pair with a red light panel, using peptides including Matrixyl 3000, GHK-Cu and SNAP-8, plus bakuchiol.
From sevoskin.care
Sunday Showers
Body care
Shower bombs and clean-formula shower products
@BowtiedEdgefounder- @Sunday__Showersbrand
- BowTied
- Made in USA
Sunday Showers
@Sunday__ShowersShower bombs with menthol, peppermint and eucalyptus, a body wash with charcoal and shea butter, and a scrub made without walnut shells, all produced in the US from US-sourced ingredients.
The Black Stuff
Body care
The Black Stuff
@blackstuffsoapMen's soaps made by hand in Dublin, 50 at a time, on olive oil and shea butter bases and scented with essential oils rather than fragrance oils. The range includes pine tar and Guinness soaps.
From theblackstuff.com
The Regenaissance
Body care
The Regenaissance
@_RegenaissanceTallow balms made by hand in the Midwest from grass-fed beef suet, with ingredients sourced regeneratively and locally whenever possible, and no fillers or synthetics.
From theregenaissance.co
The Tallowed Truth
@tallowedtruthTallow from independent Canadian ranchers, triple purified and made into balms in small batches at the company's own facility in Canada.
From thetallowedtruth.com
VanMan
Body care
VanMan
@the_VanMan_CoOral care free of fluoride, built around organic eggshells and followed by an aloe rinse, plus beeswax lip balm and face creams.
From vanman.shop
Wild Haven Skin
Body care
Wild Haven Skin
@wildhavenskinTallow skincare made from suet only, slow dry rendered from grass-fed and finished cattle on small regenerative farms. Morgan personally makes every jar in Middle Tennessee.
From wildhavenskin.com
Apparel
36 cards7 Barrel Ranch
Apparel
7 Barrel Ranch
@DaleStarkA10A master saddle builder makes each belt to order in the USA, from full-grain leather with reinforced stitching and an antique brass buckle on easy-swap snaps.
From dalestark.com
arnie mcnair
@therealmcnairGolf apparel that started as a Twitter account about classic golf clothing. American production is moving to a factory in West Virginia with 50 years of making products for the US military.
From arnie-mcnair.com
Audere
Apparel
A golf polo made from 100% merino wool
@lnclaudwetrustfounder- @AudereGolfbrand
- Veteran-owned
- Made in USA
Audere
@AudereGolfGolf polos in Australian-sourced merino, designed in California and made in America. The founder started from scratch because other merino polos were too short and too tight for golf.
From auderegolf.com
Barbarian Fitness
@barbarianfitcoOversized tees, pump covers, headwear and lifting straps designed in-house in Alpharetta, Georgia, with the straps made in the USA. It also sells three colognes.
From barbarianfitness.co
Baseball Lifestyle 101
@Team_BL101Baseball apparel that grew out of an Instagram account Josh Shapiro started as a teenager in 2013 and co-owner Bill Rom helped grow. It is now in stores like Dick's Sporting Goods and Academy.
From bl101.com
CFLWR Combat Gear
@CFLWRCombatGearWrestling apparel that reinvests a portion of its profits into the sport, with a goal of offering scholarships, camps, clinics, tournaments and teams.
From cflwr.com
Chisos
@ChisosBootsCowboy boots made with a family-run workshop in Guanajuato, Mexico that mentored founder Will Roman. The leather is made from dairy cow hides obtained from farms and ranches in the region.
From chisos.com
Chomp
@ChompBrandIllustrated tees, prints and skateboards by founder Joshua Ariza, a commercial artist for 20 years at Billabong and Nike. The brand is self-funded, with no investors and no generative AI in the art.
From chompbrand.com
Cotone Sock Studio
Apparel
Cotone Sock Studio
@cotonesocksSocks of 100% Pima cotton made on a hand-cranked circular sock machine, one at a time. The machine's design is over 100 years old, and machines of that design are still made in the USA.
From wearcotone.com
Cuts
@cutsclothingThe AO Curve-Hem Tee is cut from PYCA Pro, the brand's own fabric of 62% polyester, 33% cotton and 5% spandex with four-way stretch, in a fitted shape.
From cutsclothing.com
Dabbling Duck Co
@DabblingDuckCoDuck hunting apparel started in 2019 by Spencer, who grew up waterfowl hunting in the New Jersey marshes and launched the company right after graduating from East Carolina University.
From dabblingduckco.com
dadgang.co
@DadGangCoHats that began in a group text among three dads, co-founders Grant, Bart and Ejay. The first 100 came out of a tiny garage, and early samples were tested for fit, brim bending and snap closures.
From dadgang.co
Dorsal Bracelets
Apparel
Ocean bracelets that each remove a pound of plastic from the ocean
@itschadrossfounder- @dorsalbraceletsbrand
Dorsal Bracelets
@dorsalbraceletsReversible, waterproof bracelets you tap with a phone, no app needed. At the first tap the wearer picks a real shark to follow, and each bracelet stays linked to that one shark's tracker.
From dorsalbracelets.com
Duvin Design Co.
@DuvinDesignLeisurewear that began with lifelong friends who found a local seamstress and printed T-shirts, then sold the gear from their cars. About ten years on, it is carried by hundreds of stores.
From duvindesign.com
Hollow Socks
@hollowalpacaPerformance socks made in the USA from alpaca fiber sourced at high altitude in Peru, a material the team chose after two years of research and testing.
From hollowsocks.com
Kiel James Patrick
@KJPKiel and Sarah Patrick lead this New England brand, which handcrafts its jewelry in the Ocean State and designs its fashion pieces locally.
From kieljamespatrick.com
Maison du Coq
Apparel
Maison du Coq
@MaisonUnderwearMen's underwear in a blend of 96% bamboo and 4% spandex, including The Roosters briefs, which have no inseam.
From mgunderwear.com
Minted New York
@MarcusMilioneRunning apparel with light reflective logos, such as the core long sleeve, a lightweight moisture-wicking top made from 72% recycled nylon and 28% nylon.
From mintednewyork.com
Mott & Bow
@MottandBowJeans made at the Honduras denim factory that the founder's family established in 1982. The founder was raised in Honduras, moved to New York and started the brand over 10 years ago.
From mottandbow.com
OVR & OUT
@ovroutFitness apparel designed in the USA and founded by a veteran in 2018, with camo training shorts, heavyweight tees and collections built with athletes.
From ovrout.com
Portland Leather Goods
Apparel
Portland Leather Goods
@PRTLNDLTHRStarted in 2016 in founder Curtis Matsko's Portland garage. Manufacturing moved to León, Mexico, where the company runs its own workshop and uses hides the beef industry would otherwise waste.
Psy-Wear
@Psy_wareHoodies, joggers, gym shorts, rash guards and swimwear in classic camo patterns such as Flecktarn, Tiger Stripe, DCU and Rhodesian brush stroke.
From psy-wear.org
RHIZAL
Apparel
RHIZAL
@rhizalshoesLeather shoes in a barefoot shape: wide toe box, zero drop, thin flexible sole, and copper for electrical grounding.
From rhizal.co
Ryker Clothing Co
Apparel
Ryker Clothing Co
@RykerClothingActivewear in organic cotton and merino wool instead of plastic fabrics. Its manufacturers hold OEKO-TEX Standard 100 and GOTS certifications, and finished garments are tested for BPA, PFAS and phthalates.
From rykerclothingco.com
Silverthorn Apparel
Apparel
Silverthorn Apparel
@msilverthorn2A polo in 210 gsm Peruvian Pima cotton piqué. The cotton is farmed and hand-picked in northern Peru, spun in Callao, then knit and sewn in Arequipa, in runs of 240 shirts.
From silverthorn.shop
Skógarandinn
Apparel
Old Icelandic-inspired tees and tanks for people who love the wild
@Windy_Wendigofounder
Skógarandinn
@Windy_WendigoTees and tanks inspired by Old Norse and Old Icelandic art, many built around animals. Owner Windy, a bow hunter and fisherman, donates a portion of proceeds to conservation groups.
From skogarandinn.com
Something Something Design Co
@the_ssdcAppalachia-inspired apparel built on collaboration. People submit design ideas, and approved ideas are designed and published by the shop while the submitter promotes the product as their own.
From thessdc.com
sorted.
@bowtiedsorterJoggers, shorts, tees, hoodies and underwear for men and women, made from GOTS-certified organic cotton and dyes rather than polyester.
From sortedlifestyle.com
The BowTied Shop
@BowTiedBikerOfficial merchandise for The Jungle, including a sweatshirt, a baseball cap and embroidered tees and hoodies. The shop owner designs every graphic and artwork.
From bowtiedshop.com
The Buffalo Wool Co.
ApparelSocks, gloves and hats made from American bison fiber
- @BuffaloRonfounder
- @BuffaloWoolCobrand
- Made in USA
The Buffalo Wool Co.
@BuffaloWoolCoThe Miskin family raises bison in North Texas and has built a U.S. supply chain of ranches, small mills and local designers that turns the fiber into yarn and garments.
From thebuffalowoolco.com
Tolos Barefootwear
@tolosBarefoot shoes founded by Evan Ritt, who got into them while playing college hockey. Shiann, still playing hockey in the PWHL, helps with product development.
From weartolos.com
True Classic
@trueclassicteesFitted men's tees from a company whose donations began with a Tiny House Project partnership aimed at veteran homelessness and now also reach shelters, schools and disaster-hit cities.
From trueclassictees.com
Wayve Wear
Apparel
Wayve Wear
@wayvewearLos Angeles activewear made from merino wool and organic cotton, not polyester or nylon. The Quad Short is an organic cotton shell over a merino liner, and the brand tests finished garments for PFAS.
From wayvewear.com
Westly
@stepfanieA clothing store run by Stepfanie Tyler that stocks pieces sourced from vendors around the world and picked to fit one West Coast, Americana point of view.
From shopwestly.com
WYDE Footwear
Apparel
WYDE Footwear
@wydefootwearSneakers and sandals with a wide toe box, a flexible sole, zero drop and no toe spring, shaped to match the foot.
From wydefootwear.com
Home
9 cards
AmericanGraceUSA
@AmericanGraceUSFaith-inspired apparel, holiday designs and keepsakes, each printed to order by US print partners. The brand started on Etsy and this shop is its new home.
From americangraceusa.com
Bowtiedscents
Home
Bowtiedscents
@bowtiedscentsSoy wax candles that are hand poured and infused with crystals, with the same scents also offered as wax melts for cars and other places where a candle can't be lit.
From bowtiedscents.com
Frost Buddy
@Frostbuddy_The Universal Buddy is a double-walled stainless steel can cooler that fits slim cans, 12oz cans and bottles, and 16oz cans and bottles in one size, and becomes a tumbler with an add-on lid.
From frostbuddy.com
Old World Kitchen
@polderfamilyKitchen utensils hand carved by one family on their Virginia farm from fallen hardwoods salvaged off the forest floor. The family has no employees and operates the business from home.
Puresteel
Home
A plastic-free drip coffee maker made of stainless steel and glass, not yet on sale
@forestmanjohnfounder
Puresteel
@forestmanjohnA 12-cup drip coffee maker designed with no plastic, even in the fittings and connectors. The build is 304 stainless steel and glass, with a removable steel filter and a glass carafe.
From puresteelco.com
SD Custom
@BowTiedWoodworkCustom wooden boards, made to order
Simple Modern
@simplemoderncoDrinkware from an Oklahoma-owned business that donates at least 10% of yearly profits and opened a factory in Oklahoma City centered on plastic water bottles.
From simplemodern.com
The Woolshire
Home
The Woolshire
@thewoolshirePillows made with American virgin wool, carded on 1960s machinery at the makers' mill in Sandpoint, Idaho, and sewn by hand into organic cotton covers grown in Texas.
From thewoolshire.com
Unique Craft Works
@BowTiedXmasCutting boards of real hardwood, engraved by laser with a client's logo and made to order in a small shop in Alto, Georgia.
From uniquecraftworks.com
Gear
11 cards
4D Gaming
@4dgamingcoMousepads from Wildcat, Chap and Mike, who built their own after testing hundreds of pads without finding one that met their standards. With Forge, any gamer can create their own pad, printed in the USA.
From 4dgaming.com
Gun belts, med kits and nylon gear from a former Green Beret
- @ExUmbrisDesignsbrand
- Veteran-owned
- Made in USA
Ex Umbris Designs
@ExUmbrisDesignsChest rigs, pouches, assault belts, plate carriers, gun belts and medical kits, made in the USA and tested by special operations, aimed at troops, police and civilian gun hobbyists.
From exumbrisdesigns.com
Gryphon Guardian Gear
@GearGryphonTactical gear and accessories handmade to order by a one-person operation, using mil-spec fabrics sourced in the USA and custom camos the owner created.
Hanna Golf
@HannaGolfCoOne-piece CNC milled putters. A ten-year search for a prototype putter from the founder's Northern Iowa golf days came up empty, and a one-off putter project turned into the company.
From hannagolf.com
Minimal Company
@MinimalCompanyA 4-inch phone with a physical touch-sensitive keyboard, offered in five keyboard layouts and running Android 17. Minimal Phone 2 was crowdfunded on Kickstarter and comes in onyx, pearl and ember.
From minimalcompany.com
PROOF
@DanaPeters0321Minimalist wallets of aerospace grade aluminum and top grain leather, with a 25-card capacity, RFID blocking, a cash strap at the back and a pull strap at the front.
From carryproof.com
Raid Skateboards
GearVeteran-owned skateboard decks, made to help people with PTSD through skating
- @sb_raidbrand
- Veteran-owned
Raid Skateboards
@sb_raidSkateboard decks printed to order, and custom decks are offered. Its mission is to bring skateboarding to veterans, active duty military and first responders.
From raidsb.com
Retro Fighters
@retrofighterscoNext-generation controllers for retro consoles. The first, the JAB gamepad, works with the original NES and, over USB, PC and Mac; the Brawler64 N64 controller was funded by a second Kickstarter.
From retrofighters.com
ROAD iD
@ROADiDID bands and tags started in a Northern Kentucky basement by Edward Wimmer IV, a few months after a truck ran Wimmer off the road during marathon training.
From roadid.com
Spikeball
@SpikeballA roundnet kit for 2 vs. 2 games, with the net set, three balls, a drawstring bag and a rule book. Play has no sides or boundaries, so teams can move all the way around the net.
From spikeball.com
Watches of Espionage
@watchesofespionRun by a former CIA officer, with an online journal on watches, the military and intelligence, and Five Eye nylon straps, a modern interpretation of military-issued straps.
Health
37 cardsAltheon Lab
Health
Altheon Lab
@altheonlabAltheon Lab makes clinically formulated supplements for everyday stress, focus, and sleep. Built on real ingredients at real doses.
From altheonlab.com
Based Supplements
Health
Based Supplements
@BasedSuppsShilajit resin and tablets, pine pollen and Dead Sea magnesium. Each batch is tested by an independent lab in the USA, and the brand shares its certificates of analysis publicly.
From basedsupplements.co
Carna Nutrition
@carnanutritionThe 31 in the name of its flagship supplement, Gut R3BU1LD, is the number the founder wore in college football. The brand name comes from Carna, a Roman goddess of the body's organs.
From carnanutrition.com
Carnivore Aurelius
Health
Carnivore Aurelius
@AlpacaAureliusCollagen from cows raised on pasture and fed grass, sold alongside beef liver, colostrum and organic coffee, with duos that pair collagen with liver.
CleanForm Nutrition
@cleanformnutSupplements made with no proprietary blends and every ingredient disclosed. Its Birds of Prey formula has no caffeine and 5g each of goBHB and creatine, plus 8g of citrulline.
Create Wellness
Health
Create Wellness
@damccormick13Creatine monohydrate as gummies in flavors such as sour grape and blue raspberry, as a creatine and electrolyte mix in lemonade and watermelon flavors, and as an unflavored powder.
From trycreate.co
Genesis
Health
Genesis
@takegenesisTwo formulas, one scoop each: Dawn for the morning, with 35 ingredients and no caffeine, and Dusk for the evening, with 15. Together they use 42 ingredients, with 8 shared.
From takegenesis.com
Gorilla Mind
Health
Gorilla Mind
@realgorillamindPre-workouts in three versions, including a stimulant-free one, plus creatine gummies, whey protein, an electrolyte drink mix, energy drinks in many flavors and beef liver capsules from Argentinian beef.
From gorillamind.com
Greco Gum
@GrecoGumMastic gum from the Aegean island of Chios, where the trees only produce resin in the south. The company began in 2021, is run by three friends, and offers nuggets, droplets and powder in veggie capsules.
From grecogum.com
Grüns
@grunsdailyGreen gummy bears in individual daily packs, made with 60 ingredients including whole fruits and vegetables. The base is pectin rather than gelatin, and the gummies are vegan.
From gruns.co
Heart & Soil
@heartandsoilHQCapsules made by freeze-drying organ meats such as liver, heart, spleen and bone marrow, sourced from regeneratively raised cattle that are grass-fed and finished.
From heartandsoil.co
Helios Naturals
@BowTiedQuollAlbedo is a daily drink with six ingredients: marine collagen, L-proline, hyaluronic acid, astaxanthin, Polypodium leucotomos and vitamin C. It is made in the United States.
From heliosnaturals.co
JYM Supplement Science
@JimStoppaniSports nutrition company created in 2013 by Jim Stoppani, who has a PhD in exercise physiology and did postdoctoral research at Yale before serving as a science editor for fitness magazines.
Kaffa
@kirkexaxcola_Pouches with 100mg of caffeine, 60mg of L-theanine and 40mg of Alpha GPC, and no nicotine or tobacco. It also makes a caffeine-free hydration pouch with electrolytes.
From trykaffa.com
Ketone-IQ
@ketoneKetone shots first developed under a US Department of Defense research contract for special operators. Every production run gets three or more quality audits.
From ketone.com
Magic Mind
@magicmindShots made with 10+ ingredients, including matcha, lion's mane, ashwagandha, L-theanine and rhodiola, in nanoencapsulated form. Versions are offered with 0, 55 or 165 mg of caffeine.
From magicmind.com
Meraki Medicinal
Health
Methylene blue supplements, black seed oil and tallow balm
@VanceEfounder- @Merakimedicinalbrand
- Made in USA
Meraki Medicinal
@MerakimedicinalUSP-certified methylene blue made in FDA-registered facilities in the USA and tested by third parties for heavy metals and contaminants. The founder is a fighter with more than a decade in MMA.
From merakimedicinal.com
Morning Would
@getmorningwouldA caffeine-free pre-workout powder with 5g creatine, 2g betaine anhydrous, L-citrulline, L-tyrosine and Alpha-GPC, along with 500mg sodium, 323mg potassium and 200mg magnesium. No proprietary blends.
From getmorningwould.shop
Mothersense
Health
Mothersense
@MothersenseshopA prenatal in sachets that uses methylfolate in place of folic acid, with active B vitamins, chelated minerals, DHA and CoQ10. Every ingredient and dose is disclosed, with no proprietary blends.
From mothersense.shop
Nature Merge
Health
Nature Merge
@naturemergeHydrolyzed collagen powder made from wild-caught fish skin and scales, unflavored, with collagen types I through IV and no fillers, binders or preservatives.
From naturemerge.com
Noble Origins
Health
Noble Origins
@nobleoriginsHQBeef protein powder using protein isolate and a nose-to-tail blend from cattle that are grass-fed and raised on regenerative farms. It contains no soy and no artificial additives.
From nobleorigins.com
Notable
@nootropicguyFormulas from Tampa, Florida company Turbo Goods LLC, manufactured in the USA, with biochemical analysis of each batch for identity and potency.
From meetnotable.com
Objective Nutrients
@objectivenutriThiamine formulas from nutritionist Elliot Overton, starting with Thiamax and Thiamega, using active ingredients like vitamin C in place of fillers. Produced only in the US.
PreSleep
Health
An all-natural sleep supplement drink, made in the USA
@BowTiedVDfounder- @presleep_brand
- BowTied
- Made in USA
PreSleep
@presleep_A drink mix with three ingredients per scoop: 500 mg of magnesium glycinate, 500 mg of L-theanine and 3 g of glycine. It has no melatonin and two flavors, Pink Lemonade and Blue Raz.
From presleep.co
PŪNGAO
@realpungaoRaw honey pouches in two formulas: Vital Nectar with caffeine from coffee fruit, and caffeine-free Kinesis Nectar with sodium, potassium and magnesium. The honey is never heated above 95°F.
From pungao.co
Pure Pouches
@bowtiedblockNicotine-free, tobacco-free pouches with 1mcg of vitamin B12 and 50mg each of caffeine and L-theanine, sweetened with xylitol and monk fruit extract.
From purepouchesco.com
QWENCH Protein
@QWENCHproteinClear whey protein in individual packets with 22g of protein each, in blue raspberry, pina colada and strawberry melon. It mixes with water and has no sugar, soy, lactose, gluten or artificial dyes.
From qwenchprotein.com
Raw Animal
@SeroBass1Beef liver, heart and kidney from grass-fed organic cattle pastured in Estonia, freeze-dried at -40 °C right after slaughter, ground and put into capsules.
From rawanimal.com
Rebound
Health
Rebound
@takereboundFounders Nick and Sam built the Pregame pre-drink stick from scratch, testing it on themselves. One stick goes into water 30 to 60 minutes before the first drink.
From takerebound.com
Rho Nutrition
@rhonutritionLiposomal formulas such as NAD+, curcumin with resveratrol and magnesium. Co-founder Ryan Bishop spent a decade in supplement manufacturing before starting the brand with a colleague.
From rhonutrition.com
Santa Cruz Paleo
@scmedicinalsBrendan and Joe started in a small Santa Cruz kitchen, then built their own factory. The company has no investors and uses neither silicon dioxide nor titanium dioxide.
From santacruzpaleo.com
Spartan Republic
Health
Spartan Fuel, an intra-workout drink with amino acids, carbs and electrolytes
@SpartanAscendi1founder- @SpartanRepbrand
Spartan Republic
@SpartanRepA single intra-workout formula, Spartan Fuel, with essential amino acids, carbohydrates and an electrolyte blend, in watermelon or pineapple. The label is transparent and the formula has no caffeine.
From spartanrepublic.co
SPIKE
@tryspikehealthA mineral and electrolyte blend that uses chelated forms and has a public COA. It was made by two pseudonymous X accounts who work in tech and finance by day.
From tryspike.store
Swol Lyfe
@SwolLyfeA caffeine-free pre-workout with 8g L-citrulline, 2.5g beta-alanine, 5g goBHB, 3g taurine, 1.5g betaine and 50mg AstraGin per scoop, in Orange Creamsicle and Merica Pop flavors.
From swollyfe.com
The Outgoing Co
Health
Outty, a supplement for social energy, and Yapper energy drink
@TJ_Bongiornofounder- @theoutgoingcobrand
The Outgoing Co
@theoutgoingcoYapper is a lightly carbonated cherry lime energy drink with L-theanine, Alpha GPC, Lion's Mane and 100 mg of caffeine. Outty is an acai mixed berry drink powder with 10 ingredients.
From theoutgoing.co
Utzy Naturals
@nontoxdadSupplements from a Wisconsin family that tends farmland covering several hundred acres and follows organic and regenerative practices for growing herbs.
From utzy.com
Vital Seed
@BowTiedMarmottDesigned with key nutrients to support sperm health. A trusted choice for couples on their conception journey.
From getvitalseed.com
Art & gifts
4 cardsCosmicBackground
Art & gifts
Astrophotography prints and space calendars shot from a backyard in Arizona
@AJamesMcCarthyfounder
CosmicBackground
@AJamesMcCarthyPrints on Photo Rag paper from Hahnemühle in numbered editions as small as 15, framed in solid wood or mounted in acrylic, each with a certificate containing the signature and edition number.
From cosmicbackground.io
Invadergirl Art
Art & gifts
Original paintings and posters documenting modern warfare
@_Invadergirlfounder
Invadergirl Art
@_InvadergirlAcrylic paintings of soldiers, drones and military culture, made with heavy-body paint and palette-knife techniques by an American artist who has spent a lifetime around military communities worldwide.
From invadergirlart.com
Mafia Blitz
@Marky_X_A social deduction game played in 10-15 minutes, where players draft secret roles. Only the Vigilante is public, and the Vigilante has to make sure the Rat is not shot.
From paintedcardboard.com
Salt Baked Laserworks
Art & gifts
Laser-cut ornaments, suncatchers and garden signs from coastal Maine
@badbake_offgridfounder
Salt Baked Laserworks
@badbake_offgridGoods made on an RF laser machine in Midcoast Maine by Brian, a former lobsterman who started working with lasers in 2020 and runs the shop alone.
Pets
2 cards
Companion
@CompanionPetSupA cold-pressed soft chew for dogs that combines glucosamine, MSM, chondroitin, salmon oil, collagen, probiotics, enzymes, CoQ10 and spirulina, in place of separate powders and pills.
From cmpnpets.com
Iron Paws
@billyhowellA veterinarian-formulated greens powder for dogs with 20 active ingredients, among them spinach, wheat grass, burdock root, oat beta glucan and Bacillus coagulans. It mixes into food or water.
From ironpaws.co
Services
1 card
CalaDX
@caladxlabsBloodwork worth doing. Pick a panel online, get your blood drawn at a lab near you, and read your results in your account. No doctor’s visit. No insurance.
From caladx.com
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